strategy and goals
We agree what the ads need to do, whether that is website visits, enquiries, bookings, sign-ups or sales, and I plan the campaign around it.
Services / Meta ads
meta adsfacebook and instagram ads that put you in front of the right people
I plan, build and run your ads, then tell you in plain English what your money did. Strategy, creative, tracking and reporting, all from one person who knows your brand.
sound familiar?
you boosted a post once and nothing happened
Ads can feel like a money pit. You press boost, spend a bit, and have no idea who saw it or whether it did anything.
Properly set up, Meta ads are one of the quickest ways to get your business in front of people who have never heard of you. The trick is clear goals, the right audience, creative that sounds like you and tracking that shows what happened. That is what I look after, whether you are a local business in Cumbria or a brand selling across the UK.
what I do
everything from the first idea to the monthly report
audience research
I work out who to show your ads to, from local audiences in your part of Cumbria to interests, lookalikes and people who already know you.
copy and creative
Ad copy, images and short videos in your brand's voice, so your ads feel like your business and not an advert.
setup and tracking
Campaigns built in your ad account, with the pixel and tracking checked so you know what each pound brought in.
testing and tweaking
I watch the numbers, pause what is not working, put more behind what is, and test new versions of your ads along the way.
reports you can read
A simple report in plain words: what you spent, who you reached, what it cost per visit or enquiry, and what I'd do next.
real results
a recent campaign for a Cumbrian programme
A Cumbria-based programme wanted more parents to find out about it. I ran their Facebook and Instagram ads in October 2026, with a separate version aimed at Barrow and South Cumbria.
576people clicked through to the programme's page and it loaded
£0.26average cost of each of those page visits
670link clicks across both ads
12,452different people reached by the main parents ad
the main parents campaign
- Ran10 to 26 Oct 2026
- Spent£124.97
- Impressions28,801
- Link clicks575 at £0.22
- Click-through rate3.37%
the Barrow and South Cumbria version
- Spent£24.96
- Reached2,896 people
- Link clicks95 at £0.26
- Page visits79 at £0.32
Client name kept private. Figures from the client's Meta ad account, October 2026. The previous year's campaign for the same client cost about the same, £0.25 per page visit. These are visits to the programme's page, not applications, because what happens next depends on that page.
pricing
clear prices, no surprises
Your ad budget is paid straight to Meta, separate from my fee, so you always know where your money is going.
campaign setup
from £195 one-off
A single campaign built properly: strategy, audience, ad copy and creative, tracking and launch. Ideal if you want to try ads or run one for an event or offer.
Enquire about setupmonthly ad management
from £295 a month
I run your ads every month: building, testing and improving campaigns, watching your budget and sending a clear report. Price depends on how many campaigns and how much creative you need.
Enquire about managementextra help
£45 an hour
Need an ad account tidied, tracking fixed or a one-off ad idea? Book me by the hour and I'll get it sorted.
Enquire about hourly helphow it works
from enquiry to live ads
tell me about you
Fill in the short form with your business, your goal and a rough budget.
I send a plan and a price
You get my recommendation and a clear quote.
I build it
Audiences, copy and creative are made in your brand style and sent to you to approve.
ads go live
I launch, watch the numbers, and send you a simple report so you always know what happened.
good to know
works well with your emails and socials
Ads bring people in. Emails and social media keep them. If you already work with me on either, your ads can reuse the same voice, the same photos and the same offers, and your email list can feed your ad audiences.
questions
Who pays Meta for the ad budget?
You do, straight to Meta, so you always see exactly where your money goes. My fee is separate and covers the strategy, the creative, the setup and the reporting.
How much should I spend on ads?
It depends on your goal and your audience. Many small businesses start with a modest daily budget, learn what works, then put more behind the ads that perform. I'll suggest a starting point once I know your business.
Will I own my ad account?
Yes. You keep full ownership of your ad account, your pixel and your audiences. I'm added as a partner to run things, and you can remove my access whenever you like.
Can you guarantee sales or enquiries?
No, and be wary of anyone who does. What I can promise is a clear strategy, ads that look and sound like your brand, careful tracking and honest reporting on what the money did.
Do you make the ad images and videos too?
Yes. I write the copy and design the creative in your brand style. If you have your own photos or footage, I'll use them.
Do you work with businesses outside Cumbria?
Yes! I work with local businesses in Cumbria and with clients across the UK, all by email and shared documents, so it fits around your week.
What do I need to get started?
A Facebook page, an Instagram account if you have one, and a website or booking page where people can land. If something is missing, I'll tell you and help you sort it.
who you'll work with
your ads, watched closely
The people who plan your campaign are the people who read your numbers and decide what to change next. No middle layer, no waiting.
ready to get your ads working harder?
Tell me about your business and your goal, and I'll send a plan and a price.