Services / Email flows

email flows and automations

email marketing that works behind the scenes

While campaigns help you stay visible, flows help you stay connected. They're automated emails triggered by specific actions, working for your business 24/7 once they're set up.

why flows matter

most businesses attract new customers and forget what happens next

  • Build trust with new subscribers
  • Nurture leads automatically
  • Recover missed opportunities
  • Increase repeat purchases
  • Improve customer retention
  • Save time through automation
prices

start with the welcome flow

welcome email flow

  • 1 welcome email£120
  • 1 welcome email + 3 strategic follow-up emails£294
  • 1 welcome email + 6 strategic follow-up emails£445

What's included

  • Email copywriting
  • 1 branded email template design
  • Flow setup in your chosen platform
  • Sign-up form setup
  • Basic audience segmentation
  • Testing and quality checks
  • One round of amendments
  • Email support throughout the project
Enquire about a welcome flow

other popular flows

  • Abandoned cart flow
    Recover potential sales from people who added to cart but didn't complete their purchase.
    £100
  • Post-purchase flow
    Keep customers engaged after they've purchased and encourage repeat business.
  • Winback flow
    Reconnect with subscribers who haven't purchased, booked or engaged in a while.
  • Birthday flow
    A simple way to make customers feel valued while encouraging repeat purchases.

book all 4 flows and save 20%

Perfect for building a stronger customer journey from start to finish.

how it works

five steps, usually done in a day

  1. choose your package

    Pick the flow that's right for you and secure your project with a 50% deposit.

  2. strategy and planning

    I review your business, audience and goals, then map your customer journey.

  3. copy and design

    I write the emails, create your branded template and send everything for approval.

  4. setup and testing

    I build the flow in your email platform and test everything works.

  5. go live

    Your flow starts working behind the scenes.

“Working with La Muse has allowed for brilliant results in our email marketing, and importantly frees up time for the rest of our department to upskill and deliver in other areas where otherwise they wouldn't have time.”

Hardest Adventures

“Lucy has been a joy to work with, bringing professionalism and experience to every call and campaign. She's clear with timelines, expectations and reporting back to us, and works with us to drive performance.”

Hardest Adventures

questions

Which email platforms do you work with?

I can work with most major email platforms, including Mailchimp, MailerLite, Klaviyo and HubSpot.

Which email flow should I set up first?

Your welcome flow. People are often most engaged when they first subscribe, making it the perfect moment to introduce your brand, build trust and encourage action. In my opinion, it's one of the most important email marketing assets a business can have.

How long does it take to create an email flow?

Most email flow projects are completed within a day, depending on the complexity of the flow and how quickly approvals are provided.

Can I approve emails before they're sent?

Absolutely. You'll have the opportunity to review everything before it goes live.

Do email flows replace regular email campaigns?

No. Flows and campaigns work best together. Flows are automated and triggered by specific actions, while campaigns help you stay visible and communicate regularly with your audience.

Can you set up multiple flows at the same time?

Yes. Many businesses combine a welcome flow with post-purchase, winback or abandoned cart flows to create a stronger customer journey.

who you'll work with

built and tested before it goes live

Every email in your flow is written, built and tested before it goes live, so you are not the one finding the typo.

Lucy smiling at her laptop

ready to make more of your email list?

Tell me which flow you'd like first and I'll send a quote.

Enquire now