Not all marketing metrics are created equal. Some look good on paper (hello, vanity metrics 👀), but others give you real insights that help grow your business.

In this blog, we’re breaking down the key numbers you actually need to track—what they mean, why they matter, and how to use them to get more bookings, sales, and engagement.

Because when you know what’s working, you can do more of it—and finally see results.

We’ve all been there—swiping through social media and stumbling upon posts that make us think, “Yikes, that’s a red flag.” But did you know that your social media might be waving one of those red flags too? If your engagement is low or you’re struggling to book clients, it might be time for a little check-up.

If you’re a business owner in the hospitality, travel, tourism, or service industry, you’ve probably poured countless hours into creating content for your social media and email marketing. But what if I told you I made one of the worst mistakes early on in my marketing strategy—thinking I knew exactly what my audience wanted?

It’s the perfect time to get your social media strategy sorted.